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Utpal Dholakia

pronounced: Oot-pal Dho-la-kee-ya

About Utpal

Utpal Dholakia is a professor of management and the George R. Brown Professor of Marketing at Rice University. He teaches marketing and pricing to MBA students at Rice University, and conducts research on consumer behavior and marketing strategy issues.

Utpal’s research has been published in the top marketing and management journals and has been cited thousands of times. He has consulted and provided expert witness services to financial services, technology, healthcare, and energy companies.

He writes thought-provoking and useful articles for practitioners such as managers and entrepreneurs, and for consumers. 

Visit Utpal on LinkedIn, Facebook, and Twitter.


Utpal Dholakia

pronounced: Oot-pal Dho-la-kee-ya

About Utpal

Utpal Dholakia is a professor of management and the George R. Brown Professor of Marketing at Rice University. He teaches marketing and pricing to MBA students at Rice University, and conducts research on consumer behavior and marketing strategy issues.

Utpal’s research has been published in the top marketing and management journals and has been cited thousands of times. He has consulted and provided expert witness services to financial services, technology, healthcare, and energy companies.

He writes thought-provoking and useful articles for practitioners such as managers and entrepreneurs, and for consumers. 

Visit Utpal on LinkedIn, Facebook, and Twitter.

How To Price Effectively is available now!

How To Price Effectively is available now!